CIDER BRAND Activation - All Points East
I was booked by a marketing agency to promote a popular Cider Brand for a three-day brand activation at All Points East festival in London. Working as part of the events team, I provided colourful, festival-inspired face painting for guests visiting the branded area. The designs were bright, playful and tailored to the atmosphere of the festival, helping guests get into the spirit of the event and creating plenty of colourful photo opportunities. It was a fantastic example of how face painting can be used as an engaging and memorable element of a large-scale brand activation.
The experience
I painted fun fruit designs on arms, hands, shoulders and faces, with festival flowers to add some festival flair.
Vision
Over the three days the face painting was an effective tool to create fun, engagement and a memorable experience for festival goers.
Vibes...
The face painting was a part of the fun and interactive brand experience that encouraged guests to have fun, bring joy and encourage them to interact with the brand and the new Cider flavours.